Meet Me At The Bar: Musings & Newsletter Talk #AuthorLife

Recently, I received a message regarding Author Newsletters.

You might be asking yourself, “How did I get here, Christy?” Well, the answer is simple–> because you signed up. There are two ways in which this happens.

1.) You and I connected at an author signing event and either my husband, Kevin or myself asked you if you’d like to sign up to know a little bit more about me and my books. Additionally, I had an incentive to win for signing up as well as letting you know that I will never SPAM you.

2.) You and I connected, during a  Facebook Takeover or Release Party. Remember the puppies? “I’m going to toss in a $5 Amazon or Starbucks card to one random person who signs up for my newsletter! In doing so, this tells me that you are interested in knowing more about me and my books. *Please don’t sign up just to win, because when someone subscribes and then unsubscribes an author’s work suffers and a puppy cries.*”

When you unsubscribe from my newsletter and mark it as SPAM with the reason “Did not sign up,” that hurts my business credibility. I don’t sign people up who don’t ask to be signed up. It is unethical for me to do so. I cannot share your information with other authors either, and I would never do that, because as a business owner, I say what I mean and I mean what I say. This is a business, this is my business, and I treat it as such by following best business practices.

Also, MailChimp tells me how you signed up. That being said, if someone goes through my website link, which is the one I post during takeovers it labels you as an “Authentic Subscriber.”

If you’ve ever wondered how you ended up on an Author or Blogger’s email list, go ahead and email them. Ask them where they obtained your information. Perhaps you forgot that you signed up. Maybe they changed their blog name and you hadn’t heard from them in a while.

Have I mentioned that I am glad that you are here? If not, I really am!

If you have a question for me, feel free to email me any time @ info@christypastore-author.com or stalk me down on social media.

Christy Pastore

Author of Fifteen Weekends and Amazon Best-Selling unScripted (Romantic Erotica, Erotica Fiction and Holiday Romance.) Founder of FWU, Wife, Friend, Handbag Addict, Accent Slut, #RonanMaker Adores run on sentences, men in suits & wine. You can read about me here: http://christypastore-author.com/

Posted in Blog Post
One comment on “Meet Me At The Bar: Musings & Newsletter Talk #AuthorLife
  1. Kelly Brzoska says:

    I love this!

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